Which of the following is a marketing metric that might be used to evaluate the performance of a company’s implementation of its marketing plan?Multiple Choicefour Ps (price, product, promotion, place)SWOT analysis (strengths, weaknesses, threats, opportunities)STP (segmentation, targeting, positioning)GM (gross margin)SBU (strategic business unit)

To evaluate the effectiveness or performance of a marketing strategy, firms typically useMultiple Choicea mission statement.customer surveys.marketing metrics.brainstorming.a SWOT analysis.

What is the purpose of marketing metrics?Question 18Answera.To design product packagingb.To create marketing campaignsc.To quantify, compare, and interpret marketing performance

Many firms have shifted to balanced strategic planning, which utilises the concept of strategic fit. This is because traditional planning and measurement approaches are not able to capture:Group of answer choicesreal-time customer satisfaction metricsthe value created by an organization’s resources and capabilitieseither internal or external innovation.real-time financial performance metrics.key competitive information to drive marketing planning.

Which of the following marketing metrics primarily measures the effectiveness of converting potential customers into actual customers?Conversion RateReturn on Marketing Investment (ROMI)Customer Lifetime Value (CLTV)Cost Per Click (CPC)

A successful marketing plan requires identifying and evaluating opportunities by performing an STP analysis, which stands for Blank______.Multiple choice question.segmentation, targeting, and promotionsegmentation, targeting, and positioningstrategy, tactics, and positioningsegmentation, tactics, and positioning