2 pointsPrivacy of the customer is an integral part of value delivery process among which channel? Digital ChannelOfficial ChannelA and B None of the above

Which of the following is a reason why direct channels are prevalent?Customers insist on itSales process delivers valueCustomers are largeAll of these

Digital Marketing Channels

1. Value Proposition 2. Customer Segment 3. Customer Relationship 4. Channels 5. Key Activities 6. Key Resources 7. Key Partners 8. Revenue 9. Costs

Which of these involves streamlining the distribution process in terms of physical and information efficiency?  A. Technical Integration  B. Channel Integration  C. Channel Hierarchy  D. Vertical Marketing System

Which of the following is not true about direct marketing?1 pointIt determines and leverages combined customer valueIt aims to determine marketing communication based on past purchasesIt allows companies to know who their customers are and what they buyThe individual customer is the unit of analysis