How does digital marketing help companies stand out from the competition?1 pointIt emails former employees before, during, and after a purchase.It reaches potential customers before, during, and after a purchase.It identifies new vendors before, during, and after a purchase.It increases stakeholder engagement before, during, and after a purchase.

Why does digital marketing focus on reaching potential customers?  Select two answers.1 pointBecause it enables better sales forecastsBecause it helps set a company apart from its competitorsBecause it lets target audiences know that a company existsBecause it helps increase the frequency of positive reviews

5 Recommendations for the study about the impact of digital marketing on organizational performance

The study recommends that firms should only put their resources on those digital strategies that have greater impact on sales performance. . In order for digital marketing strategies to be effective, all the stakeholders have an obligation to support the adoption and implementation of digital marketing processes as no department within an organization is independent. Due to the high growth rate of social communities most businesses ought to realize the potential of digital marketing in reaching the larger audience. The study recommends that the sooner the marketers dive in and begin experimenting in the Digital Marketing Platforms, the more successful they will be in the future. The use of digital communication platforms is important to organizations so as increase their visibility and increase their customer base and improve on the sales performance. The study further recommends that organizations should come up with digital marketing strategies such as driving traffic. This includes keyword strategy where the organizations insert related keywords into content will help your content and website show up in more search results, this leads to higher volumes of web traffic. Website optimization is also recommended to ensure that their website is optimized and functioning at its best is essential since people don’t want to visit a website that doesn’t work properly. Paraphrase the above statements

How can digital marketers create a positive post-purchase experience and encourage customer loyalty?1 pointAsk for a referralProvide accurate product descriptions Invite them to join a rewards programSend them coupons for an item they recently purchased

Digital marketing helps businesses do what? Select all that apply.