what is a change in behavior or attitudes brought about by a desire to follow the beliefs or standards of other people.

The behavior or attitude change you're referring to is known as "Conformity". Conformity is a type of social influence involving a change in belief or behavior in order to fit in with a group. This change is in response to real (involving the physical presence of others) or imagined (involving the pressure of social norms / expectations) group pressure.

Here are the steps to understand it:

1. Identification of the Behavior or Attitude: The first step is to identify the behavior or attitude that is being influenced. This could be anything from a person's choice of clothing to their political beliefs.

2. Recognition of Group Influence: The next step is to recognize that this change is being brought about by the influence of a group or society. This could be a formal group like a club or organization, or a more informal group like a social circle or community.

3. Desire to Fit In: The key factor in conformity is the desire to fit in. This could be due to a desire to be liked, a desire to be accepted, or a fear of being ostracized.

4. Change in Behavior or Attitude: The final step is the actual change in behavior or attitude. This could be a subtle change, like altering one's speech to match the group, or a more significant change, like adopting a new set of beliefs.

5. Continual Influence: Conformity is not a one-time event. As long as the individual remains in the group or under its influence, their behavior and attitudes may continue to be shaped by the group's norms and expectations.