Exchange Theory is based upon the idea that individuals and groups act to maximize rewards and minimize costs. True False

Exchange theory is a theory explaining affiliation among individuals due to spatial/geographical proximity. True False

Group membership is often the basis for the distribution of rewards, privileges and opportunities.  Which theory supports this statement. Group of answer choicesConflict TheoryFunctionalist theorySocial Exchange TheorySymbolic Interaction Theory

A theory of value is any economic theory attempts to explain …..............a.the exchange valueb.worshipc.ideologyd.innovation

Exchange theory is useful for social marketers. It states that…Group of answer choices…the exchange between social marketers and their clients’ needs to be positive.…voluntary behaviour change is more likely if the perceived benefits of the behaviour are greater than its perceived costs.…giving away merchandising increases peoples’ compliance with social marketing campaigns.…the more complex the behaviour we wish to change, the simpler the social marketing exchange needs to be.

What theory argues that society is made possible by cooperation and interdependence?Group of answer choicesStructural ParticularismConflict TheorySymbolic InteractionismStructural Functionalism