Explain the whole concept of origin of marketing ( in marketing management )

The concept of marketing has evolved significantly over time. Here is a step-by-step explanation of the origin and evolution of marketing:

1. Production Orientation Era (Pre-Industrial Revolution - 1920s): Before the Industrial Revolution, businesses were primarily production-oriented. This means they focused on producing as much as possible with little regard for specific consumer needs or wants. The concept of marketing was virtually non-existent during this time.

2. Sales Orientation Era (1920s - 1950s): With the advent of the Industrial Revolution, businesses began to focus on selling and distributing their surplus products. This was the beginning of the sales orientation era, where the primary goal was to sell what the company made rather than making what the market wanted. Marketing during this period was mostly about aggressive selling and trade promotions.

3. Marketing Orientation Era (1950s - 1990s): Post World War II, competition increased and businesses realized the need to understand consumer needs and wants before creating products or services. This led to the marketing orientation era, where companies started focusing on customer needs and wants before deciding on the product or service to offer. This was the beginning of the 'marketing concept', which involves determining the needs and wants of target markets and delivering the desired satisfactions more effectively and efficiently than competitors.

4. Relationship Marketing Era (1990s - Present): In the late 20th century, businesses started realizing the importance of maintaining relationships with their customers. This led to the era of relationship marketing, where the focus shifted from acquiring new customers to retaining existing ones. The concept of Customer Relationship Management (CRM) came into existence during this period.

5. Digital Marketing Era (2000s - Present): With the advent of the internet and digital technologies, marketing has evolved into digital marketing. Today, businesses use digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers.

In conclusion, the concept of marketing has evolved from being product-centric (production orientation) to being customer-centric (marketing orientation and relationship marketing) and now to being digital-centric (digital marketing). The core essence of marketing, however, remains the same - understanding customer needs and wants and satisfying them profitably.