You are part of the digital marketing team at Organic BewT, an Australian organic skincare startup based in Melbourne, Australia. Organic BewT offers locally produced skincare products made with all natural, organic ingredients indigenous to Australia. Its products claim to leave customers with a dewy, ethereal, and sun-kissed complexion that also protects against sun damage. One of the company’s immediate goals is to generate more recurring business. As a digital marketer, name three activities you could undertake to specifically target Organic BewT customers who are at the retention stage of the buyer’s journey, and what you would hope to achieve with each activity.

Question 1BeeUTee Pty Ltd operates an online retail business, through which consumers can purchase beautyproducts and arrange beauty treatments online. LipStick Pty Ltd is smaller online beauty businessthat was founded 15 years ago by Lady Lydia, a well-known and flamboyant hairdresser.In February this year, BeeUTee approached Lady Lydia, to see if Lady Lydia is interested in sellingLipStick. LipStick and BeUTee sign a confidentiality agreement to allow BeeUTee the opportunity toconduct due diligence and make an offer.Between March and April, BeeUTee conducted a due diligence analysis of the BeeUTee business anddiscovered the following:• LipStick did not spend very much money on IT security and turned off that security measuresit had for three weeks in early December each year. The Christmas holiday season was thebusiest period of the year for LipStick, and the security measures slowed the website,annoying customers.• In December last year, an unknown person had somehow copied the whole customer list,including name, email address, mailing address and yearly betting turnover of everycustomer.• This unknown person had somehow obtained user admin log in credentials. The User Idused was ADMIN and the password for this account was SUNSHINE321. This password wasset in October 2019, and was not changed until January 2022.• When Lady Lydia was told about the above, she said to forget about it, don’t carry out anyfurther investigations, and not to tell anyone. Lady Lydia said it was probably a computerscience student doing the hack as part of an assignment.LAWS3100_2024_S1_Tutorial Programme• There is no evidence that the customer list was used by anyone or that the incident causedany detriment to LipStick or that the customer list was being offered for sale on the darkweb.Prior to the sale, was LipStick in compliance with the Australian Privacy Principles? What are the risksfor BeeUTee of going ahead with the sale?

ethical considerations:GreenwashingDeceptive claims made by companies that say they are ‘green’ throughtheir promotional activities when in fact their business practices don’toften result in minimized environmental impact.MaterialismA belief that owning and buying things are necessary means to achieveimportant life goals, such as happiness, success and desirability.Diversity Washing – Tokenism象征主义Superficially including various types of people in their marketing to attractconsumer attention, but continuing to reproduce exclusionary排他性 and discriminatory歧视性 practices/products.

Mrs. Tina seek helps or looking for recommendation to purchase a suitable set of skincare product for her skin from your shop. Please help and advise her accordingly

Natural Beauty, a cosmetics company, has a business arrangement with the laboratories that manufacture their products. These suppliers allow Natural Beauty to take possession of the goods and pay for them later. In this scenario, Natural Beauty has obtained funding in the form ofMultiple Choiceequity financing.initial public offering.venture capital.a trade credit.

Prepare a marketing strategy for any one of these following products:https://insights.blackcoffer.com/