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A measure of performance that tells a firm whether they are doing as well as their competitors in generating income from sales is called ______.Multiple choice question.earnings per sharethe current ratioreturn on salesreturn on equity

Question

A measure of performance that tells a firm whether they are doing as well as their competitors in generating income from sales is called ______.Multiple choice question.earnings per sharethe current ratioreturn on salesreturn on equity

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Solution

The answer is "return on sales". This measure, also known as operating profit margin, is a profitability ratio that measures the percentage of profit a company produces from its operations, before subtracting taxes and interest charges. It is compared to the company's total revenue, effectively showing how much profit is made per dollar of sales. This can be used to compare a company's performance with its competitors.

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