AirBnB's rental platform is an example of:The sharing economyoperations with excessive initial capital requirementsA low-growth business modelNone of the above

First HorizonWhich of the following is the most accurate definition of the core business of Airbnb marking its first horizon?To attract customers by marketing the features of a homestayTo provide an online platform that allows people to let out their property for a specific durationTo engage customers in a rich experience of enjoying a comfortable stayTo replace hotels with Airbnb properties

Third HorizonAirbnb’s third horizon planning would be dynamic. Which one of the following describes Airbnb’s third horizon activity?To invest heavily on its app features to provide ease of booking to customers.To include facilities like restaurant bookings.To provide customers with a heavy discount on homestays on every 10th booking made by them.To become an all in one travel platform and partner with other brands to promise a wholesome experience.

Second HorizonWhich one of the following activities is the closest to defining Airbnb’s second horizon?To include or arrange for more facilities like a swimming pool, smoking rooms, parking areas etc within the homestayTo include an option of bed and breakfast free of cost To allow customers to book local restaurants and experiences along with the regular homestayTo help customers with varying discounts on bookings made 3 months prior to the date of booking

When more people (hosts) put a room on Airbnb (a marketplace for hosts with accommodations and travelers looking for a place to stay) the service value for travelers grows and vice versa. How would you describe this network effect?1 pointDirect network effectIndirect network effectBoth direct and indirect network effectTravelers effect

A way to raise capital for new projects is to acquire existing businesses.Group of answer choicesTrueFalse