Customers, employees, dealers, shareholders, and others provide some of the research that companies gather. These groups that are directly affected by the company are called .

Any agroup within or outside the organisation that has some type of investment or interest in the organisation’s performance and is affected by the organisation’s actions is called a(n):Question 6Answera.international customersb.stakeholdersc.trade associationd.suppliere.shareholders

Many consumers are concerned about the impact of their purchasing activities on their ecological surroundings, so companies conduct research on the effects of their decisions.

What are advocacy groups, regulators and academics all examples of? Cultural groupsMarket segmentsGroups who develop consumer researchGroups who benefit from consumer research

What is the term given to the groups, individuals, and organizations that are directly affected by the practices of an organization? Question 14Answer a. Competitors b. Social auditors c. Local communities d. Primary agents of interest e. Organizational stakeholders

When customers learn about a product, they might research it, decide to buy it, and later tell other people about it. What is this process called?1 pointThe customer journey The strategic marketing planThe awareness tacticThe company pain points