The of users representing approximately 34 percent of the population on the diffusion of innovation curve is crucial because few new products and services can be profitable until this large group buys them. (Enter one word in each blank.)

Diffusion of innovation suggests that all consumers rush to buy a product when it is introduced. True False

The video entitled ‘Diffusion of Innovations’ with Professor Michael Rosemann, states the following:The Early Adopters is the second wave of people who are interested in the innovation.The Early Majority represents the third group in Rogers’ model.When the Early Majority are interested, the product is becoming widely know and is entering the mainstream.The Late Majority are far more cautious. They represent roughly 45% of the total population.The S-curve in four stages describes the speed of adoption of the innovation.In the first stage of innovation many ideas do not take off but if an idea does take off it takes off in an exponential fashion.Group of answer choicesAnswers A, B, E and F are correct.Answers B, D and E are correct.All answers are correct.Answers A, B, C, E and F are correct.

The diffusion of innovation model identifies 5 categories of product adopters with the first category of adopters being innovators. True False

S-curves of technology diffusion are in part a function of the s-curves in technology improvement.Group of answer choicesTrueFalse

The adoption S-curve (Percent of Adoption vs Time) of more successful innovations: Is linear and spreads faster Has a lot of noise Takes off earlier and is steeper (rises faster) Is linear and spreads slower