Firms pursuing global standardization or transnational strategies tend to prefer ________ arrangements.Question 6Select one:a.Franchisingb.Joint-venturec.Wholly owned subsidiaryd.Licensing
Question
Firms pursuing global standardization or transnational strategies tend to prefer ________ arrangements.Question 6Select one:a.Franchisingb.Joint-venturec.Wholly owned subsidiaryd.Licensing
Solution
Firms pursuing global standardization or transnational strategies tend to prefer c. Wholly owned subsidiary arrangements.
Here's why:
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Global standardization strategy involves selling the same standardized product and using the same basic marketing approach in each national market.
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Transnational strategy is a combination of global coordination to achieve efficiency and local flexibility to adapt to specific market conditions.
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Both these strategies require a high level of control over the operations, which is possible in a wholly owned subsidiary arrangement.
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In a wholly owned subsidiary arrangement, the parent company owns 100% of the subsidiary’s stock, allowing it to make decisions quickly without having to consult with other stakeholders (as would be the case in a joint venture).
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This arrangement
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