What includes all the forces that affect a company’s ability to do business?Immediate environmentMarketing environmentExternal environmentMarketing forces
Question
What includes all the forces that affect a company’s ability to do business?Immediate environmentMarketing environmentExternal environmentMarketing forces
Solution
The term that includes all the forces that affect a company’s ability to do business is the "External environment". This includes all outside factors or influences that impact the operation of the business. The external environment can be broken down into two types: the micro environment and the macro environment. The micro environment consists of the factors that directly impact the business such as customers, suppliers, and competitors. The macro environment, on the other hand, includes larger societal forces such as economic, political, technological, and cultural factors.
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