Those consumers who enter the market for the first time during the decline stage are known as Blank______.Multiple choice question.late majoritylate adopterslaggardsinnovators
Question
Those consumers who enter the market for the first time during the decline stage are known as Blank______.Multiple choice question.late majoritylate adopterslaggardsinnovators
Solution
The correct answer is "laggards". These are consumers who enter the market during the decline stage of a product. They are typically skeptical about new products and services and are the last group of consumers to adopt an innovation.
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