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You’ve started a new Google Ads account and would like to link it to your Google Analytics property so that you can see detailed marketing campaign data. Where in your Google Analytics 4 property can you manage product links like this one with Google Ads?

Question

You’ve started a new Google Ads account and would like to link it to your Google Analytics property so that you can see detailed marketing campaign data. Where in your Google Analytics 4 property can you manage product links like this one with Google Ads?

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Solution

To manage product links like the one with Google Ads in your Google Analytics 4 property, follow these steps:

  1. Sign in to your Google Analytics account.
  2. Select the desired Google Analytics 4 property from the account home.
  3. In the left-hand menu, click on "Data Streams."
  4. Under the "Web" section, click on the data stream that corresponds to the website you want to link with Google Ads.
  5. On the data stream page, click on the "Tagging Instructions" tab.
  6. Scroll down to the "Google Ads" section.
  7. Here, you will find the instructions and code snippets to link your Google Ads account with your Google Analytics 4 property.
  8. Follow the provided instructions to set up the necessary tags and parameters in your Google Ads account.
  9. Once the setup is complete, you will be able to see detailed marketing campaign data in your Google Analytics 4 property.

By following these steps, you can successfully manage product links like the one with Google Ads in your Google Analytics 4 property.

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