In 150 words, briefly explain the scope of sales management.

Sales management encompasses a broad range of activities, all designed to increase the efficiency and effectiveness of a company's sales efforts. It includes planning, strategy, analysis, and execution. The planning phase involves setting goals and objectives, while the strategy phase involves determining the best ways to achieve those goals. Analysis involves examining sales data to identify trends and opportunities, while execution involves implementing the strategies and plans. Sales management also includes managing the sales team, which involves hiring, training, motivating, and evaluating salespeople. It also involves managing customer relationships, which includes understanding customer needs, developing customer relationships, and providing excellent customer service. Overall, the scope of sales management is vast, as it touches on almost every aspect of a company's operations.