The lower the buyers’ switching costs, the tougher it is for competitors to attract buyers through pricing and service offerings.Question 9Answera.Trueb.False
Question
The lower the buyers’ switching costs, the tougher it is for competitors to attract buyers through pricing and service offerings.Question 9Answera.Trueb.False
Solution
The statement is False.
Explanation: Lower switching costs for buyers actually make it easier for competitors to attract them through pricing and service offerings. Switching costs are the costs that a consumer incurs as a result of changing brands, suppliers, or products. If switching costs are low, customers can easily switch to a competitor if they offer a lower price or better service. Therefore, competitors can more easily attract buyers.
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