What is the background of OGX shampoo

OGX, originally known as Organix, is a hair care brand that was founded in 2008. The brand is owned by Vogue International in Florida, USA, which is itself owned by Johnson & Johnson. OGX is known for its unique packaging and for using exotic ingredients in its products. The brand's philosophy is to make hair look fuller, smoother, straighter, curlier, bouncier, or smell irresistible while staying true to its "beauty, pure and simple" tagline. The brand changed its name from Organix to OGX after a 2013 lawsuit claimed it misled customers into thinking its products were organic. Despite the name change, the brand continues to use a variety of beneficial ingredients in its products, such as argan oil, coconut milk, and tea tree oil.