Using a phrase such as “being the best” in mission or vision statements delivers a clear message that differentiates a company from its competition.1 pointTrueFalse

Good vision and mission statements:show what a company wants to accomplish.are designed to confuse competitors.create added value for a company.help protect the company from government auditors.

What should a strong mission statement include?AThe company's financial goalsBTarget audience, product or service, and distinction in the marketCThe history of the company

Effective strategic mission establishes the uniqueness of a company.Select one:TrueFalse

McDonald's came up with the following vision statement: 'be the best quick service restaurant experience. Being the best means providing outstanding quality, service, cleanliness and value, so that we make every customer in every restaurant smile'.Which of the following features of a good strategic vision does McDonald's vision statement follow the best? (Select the most appropriate option.)Be forward-lookingDo not be vague or genericMake it memorable and preciseEnsure that the journey is feasible

An engaging and convincing strategic visionMultiple Choiceshould be explained after the company's strategic intent, strategy, and business model have been conveyed to company personnel.tends to be more effective when top management avoids trying to capture the essence of the strategic vision in a catchy slogan.should be done in language that inspires and motivates company personnel to unite behind executive efforts to get the company moving in the intended direction.is most efficiently and effectively done by posting the strategic vision prominently on the company's website and encouraging employees to read it.ought to put "who we are and what we are doing" in writing rather than orally so as to leave no room for company personnel to misinterpret what the strategic vision really is.