Which of the following firms acts as platform provider in two-sided markets? Select all that apply1 pointEbayGoogleNikeBank of America

Question 7Which of the following companies introduced platform thinking in the information technology sector?1 pointSAPAppleIBM

Select all that applyWhich of the following companies are noted for their successful use of low-cost provider strategies?Multiple select question.StarbucksVizioWalmartBicNature's Path

A Platform is a …?a set of components used in common across a product family whose functionality can be extended by third parties and which is characterized by network effectsa strategic business plan utilising new and existing technology for maximum market dominancea tried and tested business process that ensures a company remains ahead of its competitors without need to innovate and risk profitsa stable basis from which a company can launch out into new ventures and products and so achieving early Competive Advantage over its rivals

Which of the following entities is at the centre of the marketing environment?Multiple ChoiceThe company itselfCorporate partnersCompetitorsConsumersInvestors

Question 6What should a company consider when deciding which social media platforms to use for their campaign? Select all that apply.1 point Platforms that offer the most competition for a companyPlatforms that a company has not advertised onPlatforms that a company has an established audience on Platforms that a company is familiar with