Since the pandemic, Qantas has faced criticisms about long waiting time at airport and lost baggage.Assume that FaceIT®, a local start-up company, has approached Qantas to customise their newlydeveloped facial recognition technology to facilitate a better customer experience at Sydney airports.Specifically, when a passenger arrives at Sydney airport departure area, she can approach a FaceIT®kiosk, which uses a camera to scan her face and compares the image to a passport/driver license photothat the passenger has previously uploaded to the system. Once a match is confirmed, the passenger isautomatically checked in. The camera can also use an object recognition software to scan thepassenger’s luggage and link the luggage to her passenger information, without the need of a luggagetag. If the luggage is over the standard weight, the system calculates an overweight baggage fee andcharges it directly to the passenger’s pre-registered credit card. Furthermore, when a luggage is lost, apassenger only needs to approach a FaceIT® kiosk to scan her face to find out where her luggage issent to and when she can receive the luggage. In the event that the system cannot locate her luggage,the passenger will automatically receive a standard compensation amount credited to her credit card.As a result of this technology, the entire check-in time will take 10 seconds for a passenger with noluggage, or approximately 30 seconds for a passenger with luggage. FaceIT® has a facial recognitionaccuracy rate of 99.1%-99.8% (depending on demographic characteristics such ethnicity and gender),and an object recognition accuracy of approximately 98.9%.Required:Based on the above information, and drawing on your analysis on Qantas (including its environment,resources and capabilities, and strategy), apply the TOE framework to discuss factors that Qantasshould consider when deciding whether to adopt the FaceIT® technology.

Face recognition extends beyond detecting the presence of a human face to determine whose face it isTRUEFALSE

Question 1Face verification requires comparing a new picture against one person’s face, whereas face recognition requires comparing a new picture against K persons’ faces.1 point

Although FaceIT® is a new technology, it has been trialled by a smaller airline, Whyalla Express. Oneof FaceIT® sales managers interviewed two customer service officers from Whyalla Express, Clancyand Jasper, and summarised their experiences as follows:Clancy:One of the most useful features of FaceIT® at Whyalla Express is that a customer whose flight hasbeen cancelled can just step into one of those neat little kiosks and the software will automaticallyrebook her to another flight. In the past, customers often argue with me about booking the nextavailable flight after a cancellation. I recall one customer who was unhappy that her flight wascancelled and the new flight I rebooked for her had two extra stops via Darwin and Perth, adding 20hours to her trip. I had to search high and low to find her another suitable flight, and that took forever!And was she grateful? Nope, not even a thank you! But now with FaceIT®, when customers complainto me about the rebooked flight, I can simply tell them that the system makes the booking automaticallyand there is nothing I can do to change their route. It is out of my hands!To be honest, I don’t really understand why some customers get rebooked to the next flight and evenget an upgrade for their trouble, whereas other customers get rebooked to a flight a few days later andsometimes their luggage won’t get there for another day. Just like I don’t get why some customerswhinged to me about their overweight luggage charges and others seem to take a ton of luggage withthem for free. I think this has something to do with the customers’ status in our rewards program – youknow, our WhyFly program where customers can earn rewards points shopping? I think you can alsouse rewards points earned from flying to buy things. But the WhyFly program is another divisionaltogether, so I don’t really know how it all works. Another possible reason may be that there are someregulatory requirements I don’t know, like last week, a police escorting some evil looking criminal toSydney gets their flight rebooked immediately.Jasper:The FaceIT® kiosks are usually very reliable, but occasionally mixes up passengers from the samefamily. There was this one time where a family of triplets travelled together – the system got soconfused! Luckily, I could step in and simply check-in the whole family manually. The other issue isthat because the object recognition technology is not very good with some luggage brands. When apiece of luggage is not recognised, I have to call a technician to come in, key in their passcode, andmanually entre the luggage brand or adjust the camera so that it faces the luggage in a particular way.To be honest I could have done that myself, but because I don’t have the passcode, customers willhave to wait for a while for a technician to show up. I have previously suggested to management thatwe should ask FaceIT® to fix the problem, but as usual management is not keen to hear our thoughts.So, what I do these days is to simply steer any passenger with certain type of luggage away from thekiosks and check them in manually.Required:Do you think the FaceIT® system implemented at Whyalla Express is an enabling or coercive system?Explain your answer. Your answer should discuss the four design features that distinguish coercivesystems from enabling systems.

Which of the following is not true about face detection?Low data storageImproved securityEasy to integrateAutomated identification

Face recognition system is based on _____________.