If a consumer purchases a new flat screen "smart" television, which of the following could be the augmented product?A.State-of the art technologyB.Slick and attractive packagingC.Brand nameD.Tech support and warranty
Question
If a consumer purchases a new flat screen "smart" television, which of the following could be the augmented product?A.State-of the art technologyB.Slick and attractive packagingC.Brand nameD.Tech support and warranty
Solution
The augmented product in this case would be D. Tech support and warranty.
Here's why:
A. State-of-the art technology - This is part of the actual product, not an augmentation. It's what the consumer is buying the TV for.
B. Slick and attractive packaging - This is part of the product presentation, not an augmentation. It might influence the purchase decision, but it's not an added value after the purchase.
C. Brand name - This is part of the product identity, not an augmentation. It can influence the perceived quality and reliability of the product, but it's not an added value after the purchase.
D. Tech support and warranty - This is an augmented product. It's not part of the physical product the consumer buys, but it adds value to the purchase. Tech support can help the consumer to use the product, and the warranty provides a guarantee for the product. These are services that enhance the product and can influence the purchase decision.
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