Hein evaluates his company's customer relationship management (CRM) efforts and finds that last year, customers each spent about $2,000 on his company's products. This year, they each spent about $3,500, which increased the company's profits. Which one of the four basic criteria did Hein use to judge the company's CRM efforts?Multiple choice question.Customer focusCustomer equityShare of customerLifetime value

Companies use customer focus to ______.Multiple choice question.measure the total profit a customer brings to a company over timemeasure the purchase dollars an individual customer spends on the company's productscompare a company's financial investment in a customer with the financial return on that investmentdetermine how well a company's CRM program prioritizes customers based on their individual profitability

Multiple Choice QuestionWhich of the following describes customer equity?Multiple choice question.A measurement of the purchase dollars an individual customer spends on the company's productsA measurement of how well a company's CRM program prioritizes customers based on their individual profitabilityA measurement of the total profit a customer brings to a company over timeA ratio comparing a company's financial investment in a customer with the financial return on that investment

Companies use share of customer to ______.Multiple choice question.determine how well a company's CRM program prioritizes customers based on their individual profitabilitycompare a company's financial investment in a customer with the financial return on that investmentmeasure the purchase dollars an individual customer spends on the company's productsmeasure the total profit a customer brings to a company over time

Which of the following measures the purchase dollars an individual customer spends on the company's products?Multiple choice question.Customer focusCustomer equityShare of customerLifetime value

Customer relationship management (CRM) focuses on the net present value of a customer’s business over the span of its expected relationship with the selling organization.Group of answer choicesfalsetrue