A sustainable competitive advantage is gained when a companyMultiple Choicehas sufficient resources to expedite its strategy.has durable competitive assets that are central to its strategy and superior to those of rival firms.realizes its inherent weaknesses are transformable to advantages.can stand out relative to rivals because of resource utilization.has resources in well-populated geographical locations.

Sustainable Competitive Advantage

A company that has competitive assets that are central to its company strategy and superior to those of rival firms creates aMultiple Choiceresource deployment strategic plan.competitive advantage over other companies.cash flow feasibility analysis.long-term derivative strategy.cost underestimation and benefit overestimation.

Competitive advantage comes from marketing assets that exhibit the following characteristics: Group of answer choicesCreate value, are rare/unique, inimitable and non-substitutable. Different to competitors, are financially valuable, easy to replicateMore popular than competitors', are easy to communicate, valued by customers.Hard to replicate, take a long time to acquire, possessed by many companiesValued by employees, easy to utilise, easy to maintain

A company's competitive strategy shouldMultiple Choicebe supportive with its objective to become at least an average performer within its industry.be well attuned to doing an outstanding job of satisfying the needs and expectations of niche buyers.ensure it is designed to concentrate on a small range of products so it can react quickly to competitive moves.be well matched to its resources and capabilities in order to incorporate standard attributes into its product offering.be well matched to its internal situation and predicated on leveraging its collection of competitively valuable resources and competencies.

The Competitive Advantage Theory argues that businesses should focus on creating a sustainable competitive advantage through unique product offerings, cost leadership, or other means. true false