The segmentation technique where the product features appeal to certain groups is Blank______.Multiple choice question.marketing mix segmentationbenefit segmentationdemographic segmentationvolume segmentation
Question
The segmentation technique where the product features appeal to certain groups is Blank______.Multiple choice question.marketing mix segmentationbenefit segmentationdemographic segmentationvolume segmentation
Solution
The answer is "benefit segmentation". This segmentation technique groups consumers based on the benefits they seek from the product, which means the product features appeal to these specific groups.
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