The ability of marketers to use mobile applications, Instagram and Twitter to more effectively target and reach their customers is an example of which macroenvironmental factor?Multiple Choicetechnological advancesthe political/regulatory environmentcultureeconomic environmentnatural environment
Question
The ability of marketers to use mobile applications, Instagram and Twitter to more effectively target and reach their customers is an example of which macroenvironmental factor?Multiple Choicetechnological advancesthe political/regulatory environmentcultureeconomic environmentnatural environment
Solution
The ability of marketers to use mobile applications, Instagram and Twitter to more effectively target and reach their customers is an example of technological advances. This is because these platforms are all products of new technologies, and their use in marketing represents an adaptation to the changing technological environment.
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