Intermediaries who are independent, but agree to cooperate have likely formed a(n) distribution system.
Question
Intermediaries who are independent, but agree to cooperate have likely formed a(n) distribution system.
Solution
The intermediaries who are independent but agree to cooperate have likely formed a "Horizontal Marketing System". This type of distribution system involves two or more companies at one level joining together to follow a new marketing opportunity. By working together, companies can combine their capital, production capabilities, or marketing resources to accomplish more than what each one could do alone.
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