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The XYZ Real Estate Company wants to effectively target potential clients who are likely to offer their houses for sale based on demographic characteristics and previous sales from their database with over 2,000 records. Cluster analysis has shown that there are small clusters of outliers in the dataset.Requirements:a) Which business analytics prediction methods would be available to solve this problem? Name three.b) Which prediction method would you prefer for this problem; argue why.c) Assuming there is no data missing the the dataset, would you suggest any data preparation? If so, why?

Question

The XYZ Real Estate Company wants to effectively target potential clients who are likely to offer their houses for sale based on demographic characteristics and previous sales from their database with over 2,000 records. Cluster analysis has shown that there are small clusters of outliers in the dataset.Requirements:a) Which business analytics prediction methods would be available to solve this problem? Name three.b) Which prediction method would you prefer for this problem; argue why.c) Assuming there is no data missing the the dataset, would you suggest any data preparation? If so, why?

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Solution 1

a) The three business analytics prediction methods that could be used to solve this problem include:

  1. Regression Analysis: This method can be used to predict a range of numeric values such as the potential selling price of a house based on various factors like location, size, age, etc.

  2. Decision Trees: This method can be used to classify potential clients into different categories based on certain criteria. It can help in identifying the characteristics of homeowners who are more likely to sell their houses.

  3. Neural Networks: This method can be used to predict complex relationships between inputs and outputs, and can be particularly useful when there are many variables to consider.

b) I would prefer to use Decision Trees for this problem. This is because Decision Trees are simple to understand and interpret, and they can handle both categorical and numerical data. They can also handle multi-output problems, which could be useful in this case as there might be multiple factors influencing a homeowner's decision to sell.

c) Yes, even if there is no data missing in the dataset, data preparation would still be necessary. This is because the data might not be in a format that is suitable for analysis. For example, categorical data might need to be converted into numerical data for certain types of analysis. Also, the data might need to be normalized or standardized to ensure that all variables have the same scale. Outliers might also need to be handled, as they can skew the results of the analysis.

This problem has been solved

Solution 2

a) The three business analytics prediction methods that could be used to solve this problem include:

  1. Regression Analysis: This method can be used to predict a range of numeric values such as the potential selling price of a house based on various factors like location, size, age, etc.

  2. Decision Trees: This method can be used to classify potential clients based on certain criteria. It can help in identifying the factors that influence a client's decision to sell their house.

  3. Neural Networks: This method can be used to predict complex relationships between inputs and outputs, and find patterns in data. It can be particularly useful when dealing with large datasets.

b) I would prefer using Decision Trees for this problem. The reason being, Decision Trees are simple to understand and interpret. They can handle both categorical and numerical data. Also, they implicitly perform variable screening or feature selection and require relatively little effort from users for data preparation.

c) Yes, even if there is no data missing in the dataset, data preparation would still be necessary. This is because raw data may contain errors, outliers, or inconsistencies that need to be addressed before analysis. Also, the data may need to be transformed or rescaled to meet the assumptions of the prediction method. For instance, converting categorical data into numerical data, normalizing the data, handling the outliers, etc.

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