Which of the following features of e-commerce technology enables merchants to market and sell "complex" goods and services to consumers via marketing messages that can integrate video, audio, and text?Group of answer choicesubiquityinformation densitypersonalizationrichness

Which of the following features of e-commerce technology allows users to participate in the creation of online content?Group of answer choicessocial technologyglobal reachinformation densityubiquity

The enabled by the Internet and e-commerce technologies make it possible for e-commerce service providers to market and sell complex goods and services that traditionally require a face-to-face presentation.

Interactivity in the context of e-commerce provides which of the following functionalities?Group of answer choicesthe ability of consumers to create and distribute contentthe ability to physically touch and manipulate a productthe enabling of two-way communication between consumer and merchantthe complexity and content of a message

Unique Features of E-Commerce Technology include large increases in information density and the total amount and quality of information available to all market participants. Which item is NOT an effect of increases in information density:Marketplace removed from temporal, geographic locations to become “marketspace”Greater cost transparencyGreater price transparencyEnables merchants to engage in price discrimination

The nature of e-commerce technologies enables two-way communication between merchant and consumer and among consumers.