Upmarket men's and women's clothing stores like Prada and Louis Vuitton are more likely to appeal to which consumer needs?A.psychologicalB.functionalC.postpurchaseD.safety

A new online retail shoes store is beginning to engage in behavioral targeting. Which item is MOST relevant to their research ?

Which of the following would be a preference for shopping in a brand-name clothing store, like at the mall?A.You want to be more trendy and fashionableB.You can also buy your groceries thereC.You have developed a relationship with the workers thereD.They have more selections and lower prices

Decide if the consumer behaviour may apply to a high or low uncertainty avoidanceculture:1. prefers to shop at stores with clearly defined policies and procedures, and may be less likelyto try new brands or productstoleratesambiguityauthorityhierarchicalregulationsformalopenflexiblepessimisticunpredictablespotaneousanxiouscooperationrichness2. enjoys browsing and trying new products, and may be less concerned with followingestablished rules or procedures3. seeks out expert advice before making a purchase4. makes an impulse purchase based on their own preferences5. seeks out recommendations from friends or family before making a purchase6. purchases extended warranties or insurance for their purchases7. shops at stores that offer clear return policies and guarantees8. trusts their instincts when making purchases, rather than relying on established policies orexpert advice9. researches a product thoroughly before making a purchase10. shops at established brands and stores with a proven track record of quality11. shops at discount or off-brand stores in search of a good deal12. makes a purchase only after reading multiple reviews and consulting with friends or family13. shops at stores that offer detailed and specific product information.14. shops at stores that offer a unique and personalized shopping experience15. shops at stores that have a formal and professional shopping environment

The important characteristics of retailers are the same in every industry.True false question.TrueFalse

Do you have some additional insight into consumer behavior? What do you think is important to consider when considering what consumers want?