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Smart Safe Industries manufactures a multitude of safety products like burglar alarms, smoke detectors, surveillance cameras, and specialty locks. Smart Safe doesn't just stick to households, they outfit businesses and government agencies as well. They have found that each market requires a different marketing strategy. Smart Safe would probably benefit from departmentalization byMultiple Choicemarket opportunities.customer type.process.function.

Question

Smart Safe Industries manufactures a multitude of safety products like burglar alarms, smoke detectors, surveillance cameras, and specialty locks. Smart Safe doesn't just stick to households, they outfit businesses and government agencies as well. They have found that each market requires a different marketing strategy. Smart Safe would probably benefit from departmentalization byMultiple Choicemarket opportunities.customer type.process.function.

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Solution

Smart Safe would probably benefit from departmentalization by customer type. This is because they serve different types of customers (households, businesses, government agencies) each requiring a different marketing strategy. By departmentalizing by customer type, they can tailor their approach to meet the specific needs and preferences of each customer group.

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