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What do you mean by consumer? What are the various consumer roles?

Question

What do you mean by consumer? What are the various consumer roles?

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Solution

A consumer is an individual or a group who is the final user of products or services generated within a social system. A consumer is someone who can make the decision whether or not to purchase an item at the store, and someone who can be influenced by marketing and advertisements.

The various roles of a consumer are:

  1. User: The user is the person who uses or consumes the product or service. They are the end-users who often determine the success of a product or service in the market.

  2. Payer: The payer is the person who pays for the product or service. They are the ones who provide the financial resources in exchange for the product or service.

  3. Buyer: The buyer is the person who handles the transaction of buying. They are the ones who physically go to the store or online platform to make the purchase.

  4. Influencer: The influencer is the person who influences the purchase decision. They can be someone who is respected by the potential user and whose opinion is considered in the buying decision.

These roles can be performed by the same person or by different individuals depending on the buying situation.

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