In the ‘Selling CSR’ lecture video, it was explained that McKinsey and NeilsenIQ carried out a study which tracked spending behaviour of US consumers. What did the study find?Group of answer choicesThere was no correlation between business claims of social and environmental responsibility and improved sales performance of those businessesConsumers will only spend more on businesses that engage in substantive CSR practicesThere was a correlation between business claims of social and environmental responsibility and improved sales performance of those businessesThere is not enough evidence to determine correlation between sustainability claims of business and spending behaviour of consumersWhile there is greater consumer interest in CSR, consumers are not spending more on businesses which claim social and environmental responsibility
Question
In the ‘Selling CSR’ lecture video, it was explained that McKinsey and NeilsenIQ carried out a study which tracked spending behaviour of US consumers. What did the study find?Group of answer choicesThere was no correlation between business claims of social and environmental responsibility and improved sales performance of those businessesConsumers will only spend more on businesses that engage in substantive CSR practicesThere was a correlation between business claims of social and environmental responsibility and improved sales performance of those businessesThere is not enough evidence to determine correlation between sustainability claims of business and spending behaviour of consumersWhile there is greater consumer interest in CSR, consumers are not spending more on businesses which claim social and environmental responsibility
Solution
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