avin is creating a Google Display ads campaign to help grow sales for his online clothing store. His goal is to connect with users who previously viewed pages on his website without making a purchase.Which option will best serve Gavin's marketing goals?
Question
avin is creating a Google Display ads campaign to help grow sales for his online clothing store. His goal is to connect with users who previously viewed pages on his website without making a purchase.Which option will best serve Gavin's marketing goals?
Solution
The best option to serve Gavin's marketing goals would be to use "Remarketing" in Google Display Ads.
Here's how he can do it step by step:
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First, Gavin needs to set up "Remarketing" in Google Ads. This can be done by going to the "Shared Library" section in Google Ads and then to "Audience Manager".
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Next, he needs to set up a "Remarketing List". Here, he can specify the criteria for his audience, which in this case would be users who previously viewed pages on his website without making a purchase.
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Once the "Remarketing List" is set up
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