Unfair competitive advantages occur when:Group of answer choicesmarket intermediaries are displacedone competitor has an advantage that others cannot purchase.firms are able to gather monopoly profits.information is equally distributed and transaction costs are low

Which of the following is an unfair competitive advantage?Group of answer choicesbrand nameaccess to global marketslower product pricessuperior technology

Competitive advantage comes from marketing assets that exhibit the following characteristics: Group of answer choicesCreate value, are rare/unique, inimitable and non-substitutable. Different to competitors, are financially valuable, easy to replicateMore popular than competitors', are easy to communicate, valued by customers.Hard to replicate, take a long time to acquire, possessed by many companiesValued by employees, easy to utilise, easy to maintain

All of the following may lead to a competitive advantage except:Group of answer choicesfewer products.superior products.better employees.less expensive suppliers.

4.Two determinants of competitive advantage are known as :  A. Target market and competition  B. Product and competition  C. Target market and distributors  D. Distributors and competition

A __________ competitive advantage is not easily copied by competitors and so tends to be maintained over the long run.Multiple Choicepricedportfoliosegmentedsustainablepromotional