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What does ROI stand for in entrepreneurship?

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What does ROI stand for in entrepreneurship?

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ROI in entrepreneurship stands for Return on Investment. This is a performance measure used to evaluate the efficiency of an investment or to compare the efficiency of a number of different investments. ROI tries to directly measure the amount of return on a particular investment, relative to the investment’s cost. To calculate ROI, the benefit (or return) of an investment is divided by the cost of the investment. The result is expressed as a percentage or a ratio.

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