Select all that applyWhich of the following are media roles that would be emphasized by the conflict perspective?Multiple select question.media monitoringgatekeepingdigital divideconstruction of realitypromotion of consumption
Question
Select all that applyWhich of the following are media roles that would be emphasized by the conflict perspective?Multiple select question.media monitoringgatekeepingdigital divideconstruction of realitypromotion of consumption
Solution
The conflict perspective in sociology emphasizes the role of media in the creation and perpetuation of social inequalities. From this perspective, the following roles would be emphasized:
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Gatekeeping: This refers to the process by which information is filtered for dissemination, be it through the internet, print or broadcast media. The conflict perspective would emphasize this role as it can lead to the control of information by a select few, potentially leading to social inequalities.
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Digital Divide: This refers to the gap between those who have access to modern information technology and those who don't. The conflict perspective would emphasize this role as it can lead to social inequalities in terms of access to information and opportunities.
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Construction of Reality: This refers to the role of media in shaping our perception of reality. The conflict perspective would emphasize this role as media can potentially manipulate perceptions to maintain and perpetuate social inequalities.
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Promotion of Consumption: This refers to the role of media in promoting consumer culture. The conflict perspective would emphasize this role as it can lead to social inequalities by promoting a culture of excessive consumption that benefits corporations at the expense of individuals.
Therefore, the roles emphasized by the conflict perspective would be gatekeeping, digital divide, construction of reality, and promotion of consumption. Media monitoring is not typically associated with the conflict perspective as it refers to the tracking of media content and does not directly contribute to social inequalities.
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