Intensity of distribution refers to the level of market saturation a brand or product achieves in a given market. The three main types of distribution intensity are:

1. Intensive Distribution: This strategy aims to distribute a product as widely as possible and make it available at all possible locations where consumers might look for it. This is often used for convenience products like soft drinks or chewing gum.

2. Selective Distribution: This strategy involves using a limited number of outlets in a geographical area to sell products. This is often used for shopping products like electronics or furniture, which consumers are willing to spend time and effort to purchase.

3. Exclusive Distribution: This strategy involves using a single outlet in a large geographic area to sell a product. This is often used for specialty products that are purchased infrequently, like luxury goods.

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Intensity of distribution refers to the level of market saturation a brand or product achieves in a given market. The three main types of distribution intensity are:

1. Intensive Distribution: This strategy aims to distribute a product as widely as possible and make it available at all possible locations where consumers might look for it. This is often used for convenience products like soft drinks or chewing gum.

2. Selective Distribution: This strategy involves using a limited number of outlets in a geographical area to sell products. This is often used for shopping products like electronics or furniture, which consumers are willing to spend time and effort to purchase.

3. Exclusive Distribution: This strategy involves using a single outlet in a large geographic area to sell a product. This is often used for specialty products that are purchased infrequently, like luxury goods.

Knowee AI · Accepted Answer

Intensity of distribution refers to the level of market saturation a brand or product achieves in a given market. The three main types of distribution intensity are:

1. Intensive Distribution: This strategy aims to distribute a product as widely as possible and make it available at all possible locations where consumers might look for it. This is often used for convenience products like soft drinks or chewing gum.

2. Selective Distribution: This strategy involves using a limited number of outlets in a geographical area to sell products. This is often used for shopping products like electronics or furniture, which consumers are willing to spend time and effort to purchase.

3. Exclusive Distribution: This strategy involves using a single outlet in a large geographic area to sell a product. This is often used for specialty products that are purchased infrequently, like luxury goods.

types of intensity of distribution

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