Which market research method gives you the numbers so you can backup your decision?

The market research method that provides numerical data to support your decision is known as Quantitative Research. This method involves the collection of data that can be quantified and processed using statistical tools. It includes methods such as surveys, experiments, and secondary data analysis. The results from quantitative research are typically presented as graphs, charts, or percentages, and they provide a broad view of the situation.

Here are the steps to conduct Quantitative Research:

1. Identify your Research Question: The first step in any research process is to identify what you want to find out. This should be a clear, concise question that the research will aim to answer.

2. Choose your Research Method: Depending on your research question, you will need to choose the most appropriate research method. This could be a survey, an experiment, or secondary data analysis.

3. Design your Data Collection Method: If you're conducting a survey, for example, you'll need to design the questionnaire. This should be done in a way that ensures the data collected will be relevant and useful.

4. Collect the Data: This involves distributing the survey (or conducting the experiment, etc.) and then collecting the responses.

5. Analyze the Data: Once the data has been collected, it needs to be analyzed. This usually involves using statistical software to identify trends, patterns, and relationships in the data.

6. Interpret the Results: The final step is to interpret the results of the analysis. This should involve drawing conclusions about what the data means in relation to your research question.

By following these steps, you can conduct quantitative research that will provide you with numerical data to back up your decision.