By integrating elements of e-commerce and e-business into its business plan, a small business specializing in niche items:Group of answer choiceslimits its advertising optionsinvites an increase in operational costs.draws in a larger number of customersnarrows its availability to customers PreviousNext
Question
By integrating elements of e-commerce and e-business into its business plan, a small business specializing in niche items:Group of answer choiceslimits its advertising optionsinvites an increase in operational costs.draws in a larger number of customersnarrows its availability to customers PreviousNext
Solution
By integrating elements of e-commerce and e-business into its business plan, a small business specializing in niche items:
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Limits its advertising options: This is not accurate. E-commerce and e-business typically expand advertising options through digital marketing channels such as social media, search engine marketing, and email campaigns.
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Invites an increase in operational costs: While there may be initial costs associated with setting up e-commerce platforms and digital marketing, these costs can be offset by the increased reach and efficiency that e-commerce provides. Over time, operational costs may actually decrease due to automation and streamlined processes.
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Draws in a larger number of customers: This is the most accurate choice. E-commerce and e-business allow a small business to reach a global audience, breaking geographical barriers and attracting more customers who are interested in niche items.
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Narrows its availability to customers: This is not accurate. E-commerce generally broadens availability, allowing customers to purchase products 24/7 from anywhere with an internet connection.
Therefore, the correct answer is: draws in a larger number of customers.
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