Which of the following is NOT a step in the Consumer Decision ProcessMultiple ChoiceNeed recognitionInformation searchAlternative evaluationDevelopmentPost purchase
Question
Which of the following is NOT a step in the Consumer Decision ProcessMultiple ChoiceNeed recognitionInformation searchAlternative evaluationDevelopmentPost purchase
Solution
The option that is NOT a step in the Consumer Decision Process is "Development". The typical steps are:
- Need recognition
- Information search
- Alternative evaluation
- Purchase
- Post purchase
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