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Which of the following is NOT a step in the Consumer Decision ProcessMultiple ChoiceNeed recognitionInformation searchAlternative evaluationDevelopmentPost purchase

Question

Which of the following is NOT a step in the Consumer Decision ProcessMultiple ChoiceNeed recognitionInformation searchAlternative evaluationDevelopmentPost purchase

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Solution

The option that is NOT a step in the Consumer Decision Process is "Development". The typical steps are:

  1. Need recognition
  2. Information search
  3. Alternative evaluation
  4. Purchase
  5. Post purchase

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