According to the BCG matrix New products in an attractive industry would be referred to as:
Question
According to the BCG matrix New products in an attractive industry would be referred to as:
Solution
According to the BCG (Boston Consulting Group) matrix, new products in an attractive industry would be referred to as "Question Marks" or "Problem Child".
Here's the step-by-step explanation:
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The BCG matrix is a strategic planning tool that was developed by the Boston Consulting Group. It's used to help a company analyze its product portfolio and decide where to invest.
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The matrix consists of four quadrants: Stars, Cash Cows, Question Marks, and Dogs. Each quadrant represents a specific strategic business unit (SBU) with its own set of characteristics.
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"Question Marks" or "Problem Child" are terms used in the BCG matrix to describe new products in an attractive industry. These are products that operate in high growth industries but have low market shares.
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These products are called Question Marks because it's uncertain whether they will become successful in the future. The company has to decide whether to invest in them to gain market share or to divest.
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If a Question Mark product becomes successful, it moves into the "Stars" quadrant. If not, it becomes a "Dog".
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Therefore, according to the BCG matrix, new products in an attractive industry would be referred to as "Question Marks" or "Problem Child".
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BCG MatrixHere is a list of the products made by Whitener:ProductPurposeLaunch DateRelative Market ShareMarket GrowthSwabhiman ToothpasteAyurvedic toothpaste, black foam, sweet. The oldest and largest selling product in the category.Dec 1996HighLowAyola Herbal Mouth WashOffers 8-hour mouth freshness and kills germs even after its usageJan 2010LowLowTeesta Breath FreshenerOffers 12-hour bad breath control. The production of this product has reduced as compared to the last five years.April 2006LowLowSwarg CondimentsHealthy snacks after meals. It is a relatively new product that is picking up well in the market.Sep 2017LowHighSuvidh BrushesUnbreakable toothbrushes that have a high longevity. It is growing rapidly and has a good hold in the market. Some smart investments can take it to further heights.March 2006HighHighAloe-mint GumsSugar-free gum. It is one of the company’s older products.Jan 2004LowLowSiddha Tooth PowderTraditional tooth powder for people who are averse to toothpaste. Whitener is heavily investing in this category to push it towards becoming a market leader.Feb 1999HighHighTeertha Dental KitTravel kit for tourists. A newer product that is being preferred by customers.Dec 2017LowHigh If these products were to be represented in a BCG matrix, which of the following statements would be correct?Cash Cow: Swabhiman Toothpaste; Star: Siddha Tooth Powder; Question Mark: Teertha Dental Kit; Dog: Aloe-mint Gums✕ IncorrectCash Cow: Teertha Dental Kit; Star: Siddha Tooth Powder; Question Mark: Swabhiman Toothpaste; Dog: Suvidh BrushesCash Cow: Suvidh Brushes; Star: Swabhiman Toothpaste; Question Mark: Teertha Dental Kit; Dog: Siddha Tooth PowderCash Cow: Swabhiman Toothpaste; Star: Suvidh Brushes; Question Mark: Swarg Condiments; Dog: Teesta Breath FreshenerAtte
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