Increasing segmentation of the marketplace and the need to get products to market faster in light of competitors' specialized solutions are examples of ______ currently influencing the future of business.Multiple choice question.microtrendsdiscontinuous trendssupertrendsniche trends

Which of the four bases of market segmentation tend to have the largest impact on which specific product the customer buys?Group of answer choicesGeographicPsychographicDemographicBehavioural

______ segmentation forms market segments based on the way consumers use a product, such as more frequently or with greater loyalty.Multiple choice question.LifestyleBehavioralBenefitSubstantial

A business goes to the trouble and expense of segmenting its markets when ______. Multiple choice question. it expects that this will increase sales and profits its customers are dissatisfied it has identified a group of affluent customers its sales are growing sharply

What are market trends and why are they important for businesses?

History shows that technological change _____ produces big market shifts.Multiple choice question.rarelyoften