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One of the four P's of marketing encompasses all the techniques sellers use to motivate people to buy their products and it is referred to as

Question

One of the four P's of marketing encompasses all the techniques sellers use to motivate people to buy their products and it is referred to as

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Solution

The four P's of marketing are Product, Price, Place, and Promotion. The P that encompasses all the techniques sellers use to motivate people to buy their products is referred to as Promotion. This includes advertising, sales promotions, public relations, and direct marketing.

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