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Select all that applySTP includes which of the following?Multiple select question.Price comparisonsPositioningSituational analysisSegmentation

Question

Select all that applySTP includes which of the following?Multiple select question.Price comparisonsPositioningSituational analysisSegmentation

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Solution

STP stands for Segmentation, Targeting, and Positioning. Therefore, the correct answers to the question "STP includes which of the following?" are:

  • Positioning
  • Segmentation

Price comparisons and situational analysis are not part of the STP model.

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