Multiple Choice QuestionWhen considering the marketing mix, the objectives of _______ are to stimulate demand; to stabilize sales; and to inform, remind, and reinforce customers.Multiple choice question.promotionproductspricesplacement
Question
Multiple Choice QuestionWhen considering the marketing mix, the objectives of _______ are to stimulate demand; to stabilize sales; and to inform, remind, and reinforce customers.Multiple choice question.promotionproductspricesplacement
Solution
The correct answer is "promotion".
Step by Step Explanation:
-
The marketing mix consists of four elements: product, price, place (distribution), and promotion. These are also known as the 4Ps of marketing.
-
The product is what a company offers to its customers. The objectives of a product are to meet customer needs and wants.
-
The price is the amount of money customers have to pay to obtain the product. The objectives of pricing are to cover costs, achieve a certain level of profit, and position the product in the market.
-
Place (or distribution) involves getting the product from the producer to the consumer. The objectives of place are to make the product available in the right place, at the right time, in the right quantity, and in the right condition.
-
Promotion involves communicating with customers about the product. The objectives of promotion are to stimulate demand; to stabilize sales; and to inform, remind, and reinforce customers. Therefore, the correct answer to the question is "promotion".
Similar Questions
Multiple Choice QuestionWhat is the most typical promotional objective for a company?Multiple choice question.Increase demand for a productStabilize salesRemind customers that company is still aroundLower costs of production
Multiple Choice Question ________ links the needs of buyers to the actions of marketers and should be done in such a way that it leads to increased sales and profitability. Multiple choice question. Segmentation Branding Forecasting Positioning
Multiple Choice Question_____ is the most flexible of the promotional methods because it gives marketers the greatest opportunity to communicate specific information that might answer an objection.Multiple choice question.Sales promotionPersonal sellingAdvertisingPublicity
Multiple Choice QuestionBecause it relates directly to the generation of revenue, ______ is considered a key element of the marketing mix.Multiple choice question.pricepromotionproductdistribution
Multiple Choice QuestionA marketing strategy has two major components: selecting a target market, and ______.Multiple choice question.developing segmented marketsdistributing products according to consumer needspricing products according to consumer needsdeveloping an appropriate marketing mix
Upgrade your grade with Knowee
Get personalized homework help. Review tough concepts in more detail, or go deeper into your topic by exploring other relevant questions.