Qualitative data uses which type of scale? Nominal Ordinal Ratio Both A and B
Question
Qualitative data uses which type of scale? Nominal Ordinal Ratio Both A and B
Solution
Both A and B. Qualitative data uses both Nominal and Ordinal scales.
Nominal scale is a naming scale, where variables are simply "named" or labeled, with no specific order. For example, gender (Male, Female, Other) is a nominal scale.
Ordinal scale not only categorizes the variables, but also provides a certain order to the variables. For example, customer satisfaction level (Happy, Neutral, Unhappy) is an ordinal scale.
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