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Which of the following is not connected with Blue Ocean strategy? *Value InnovationERRCGE 9 Box ModelStrategy Canvas

Question

Which of the following is not connected with Blue Ocean strategy? *Value InnovationERRCGE 9 Box ModelStrategy Canvas

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Solution

The GE 9 Box Model is not connected with Blue Ocean Strategy. The GE 9 Box Model is a matrix which is used by the multinational conglomerates for business portfolio management. It is a framework that evaluates business portfolio and provides further strategic implications.

On the other hand, Blue Ocean Strategy is a marketing theory from a book published in 2004 which was written by W. Chan Kim and Renée Mauborgne. The concepts of the Blue Ocean Strategy (like Value Innovation and Strategy Canvas) are about creating and capturing uncontested market space, thereby making the competition irrelevant. It is about creating and capturing new demand in an innovative way.

So, the GE 9 Box Model is not connected with the Blue Ocean Strategy.

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