Explain why a new business may choose survival as their main business aim.

Initial Stage: When a business is new, it is in its initial stage. During this stage, the business is not well-known, and it may not have a large customer base. Therefore, the main aim of the business at this stage is to survive and establish itself in the market.

Financial Stability: A new business may not have a lot of financial resources. It may have taken loans or used up savings to start the business. Therefore, the business needs to survive long enough to start making profits and achieve financial stability.

Competition: The market is often filled with competition. A new business has to compete with established businesses that already have a customer base and brand recognition. Therefore, survival becomes a primary aim as the business works to gain a share of the market.

Building Customer Base: A new business needs to attract and retain customers in order to survive. This involves marketing the business, offering quality products or services, and providing good customer service.

Uncertain Environment: The business environment is dynamic and uncertain. Changes in technology, customer preferences, or government regulations can affect the business. Therefore, a new business may choose survival as their main aim to navigate through these uncertainties.

Long-term Goals: Survival in the initial years can pave the way for achieving long-term goals. Once the business has survived the initial years, it can then focus on other aims like growth, expansion, or diversification.