In emotional appeals, _____ about a brand play an important role in influencing consumers' purchase decisions.Multiple choice question.price offersnews bytesfeelingsinformation feeds

Which of the following statements explains why marketers use emotional appeals?Group of answer choicesEmotional appeals tend to be informative, and help advertisers convince consumers that their product or service satisfies their needs.Emotional appeals focus on the consumer's practical, functional, or utilitarian need for a product or service.Emotional appeals persuade the target audience to buy the brand because it is the best availableThe positive feelings created by advertising can have a favorable effect on consumers' evaluations of a brand.

Appeals that focus on a consumer's practical, functional, or utilitarian need for a product or service are known as _____ appeals.Multiple choice question.emotionalpsychologicalinternalrational

Appeals that relate to the social and psychological needs of customers for purchasing a product or service are known as _____.Multiple choice question.feature appealsemotional appealsinformational appealsrational appeals

The basis for consumer purchase decisions is _____.Multiple choice question.only rational motivesoften both rational and emotional motivesneither rational nor emotional motivesonly emotional motives

Advertisements that use a feature appeal are used to _____.Multiple choice question.make customers buy a brand due to its popularitymake comparisons with other brandspresent a customer with a number of product attributesannounce sales, special offers, or low everyday prices